FB PM Sense / Execution structure questions

Dec 4, 2020 4 Comments

Two quick questions:
1) Product Sense: Is it better to start thinking of users, and then their problems? Or overall problems, and then possible user segments? Do you get dinged one way or the other? Or does it not matter as long as you are structured and have solid logic?

2) Product Execution: 'metric A goes up, metric B goes down'.. what's the best general structure for this execution problem?

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TOP 4 Comments
  • Facebook
    >(β€˜πŸͺž_πŸͺžβ€™)>

    Go to company page Facebook

    >(β€˜πŸͺž_πŸͺžβ€™)>
    Agreed with what FB said above but here’s a short answer regardless: 1) Start with the mission and vision, so once you get to the strategy you can outline (in order) a) participants, b) motivations, c) unique FB strengths to succeed, d) realistic MVP features, e) low fi mock, f) test plan for MVP (prefaced by purpose of the MVP), g) definition of success. For 2) consider internal and external factors that could impact both metrics independently and together. Verify your assumptions by asking the interviewer. Draw conclusions from their statements.
    Dec 4, 2020 0
  • New
    321build

    New

    321build
    I just went through these FB interviews today. Not sure of result yet so take with a grain of salt. :)

    A) start with audience segments and then go to pain points those segments would likely experience. That order helps to tailor your pain points to that specific segment. Be ready to offer experiments you’d run to validate success.

    B) just have a structure you can articulate. What is the path to triangulating on the core issue? Internal feature team releases? Other adjacent feature team releases? External factors? Performance/load time issues? Etc... methodically isolate and check-in with your interviewer about assumptions s/he’d like you to make along the way.

    Just my $0.02...

    Good luck!
    Dec 7, 2020 0