Marketing tips to launch 🚀 a mobile app successfully?
Built an online dating app. No, not a Tinder-clone or Bumble-clone. No swipes. No “instant matches”. Focusing on more meaningful connections.
The app is ready for a beta launch. Talked to a few marketing agencies. They are telling me I would need around $500,000 for them to get my app take off 🚀 successfully — with brand building, target ads and more.
Spent around $100K on the app but don’t havw half million dollars more to spend on marketing. Does it really take that much to launch an app successfully in the US market? I could consider pitching to investors to raise but they would need see tractions and revenue first. To get traction and revenue
i would need a good marketing. 🐓 and 🥚.
So any founders, entrepreneurs, marketers out there who can share some insights and advice? Thank you in advance 🙏
Left Twitter but TC was around $350, YOE 10
#Startup #Entrepreneur #Investment #Marketing
comments
A few variables I would recommend considering to help arrive at the right number:
- an acceptable cost per install (CPI) for you (think of a blended number across efforts, i.e. Twitter might be more expensive than AppleAds but the average is ok)
- your target active users (not installs) in y1 (spending 500k for 1 user is a lot, not so much for 1mm users; installs are not active users)
- estimated churn (how many installs will turn to active users and how many months / years do you estimate they’ll use the app)
- what’s your target audience / market (the more niche and / or local the audience, the more expensive it can be to reach them)
A lot of nuance to consider but if it’s helpful, maybe think of 12-20% of what your revenue target is for a budget, with 80% going to working media, and break-even on acquiring a customs in months 2-3 (1 month would be amazing but that may be very difficult until your app has a large enough user base).
The above isn’t comprehensive or definitive advice but hopefully gives some things to think about and research further!