AWS Backup
With services like AWS Backup around, do you think companies like Rubrik and Cohesity will survive?
Yes. If companies like digital ocean, exist despite AWS/GCP/Azure why would one service offering kill an entire company? The AWS value proposition does not resonate the same with every potential customer. AWS is like a FB marketplace transaction. Sure you might end up with a fair deal, but you never really feel warm and fuzzy if you don't do this kind of deal often and understand the trade offs vs going to big box furniture store for a new dining room set.
AFAIK, both of these companies will market themselves as data management systems rather than pure backup ; they will certainly move up the stack, drive data insights about data, be super enterprisey in their offerings and hence do well. Indeed, AWS backup announcement certainly means some customers will end up using that rather than but their solutions. But any responsible enterprise should never rely on the same cloud (for disaster recovery) where their primary storage resides. Even if you use in prem or multi cloud for one of the various reasons (backup, disaster recovery, archival etc), you are likely to find their products almost indispensable. Just my take.
This is pretty much how the market seems to be behaving. Big corporations want to diversify their storage as much as possible while keeping data management as simple as possible.
From my teams calculation it is very expensive to use aws backup
We shall see.. But smaller companies need to differentiate or offer cheaper solutions than big cloud companies. As a dev I would rather use the same set of tools for my cloud and backup vs 2 different stacks
I've heard slightly different opinions, if AWS totally goes down then both my main environment and my backup will go down, no?