I've never tried their "meat" myself, but I read that Starbucks will soon start offering the Beyond Meat variant of their egg sandwich across their 1,400 stores in Canada. It's an undoubtedly profitable move for Beyond Meat but also an interesting one given their close partnership with Dunkin' - apparently the two worked closely last year to formulate special sausage patty for Dunkin' breakfast sandwiches.
Beyond Meat's stock price went up after this announcement, of course, but their shares have been highly volatile since the IPO. What are your thoughts on the company's prospect - especially for those that have tasted their product?
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The product itself is very tasty and close to meat, but health wise it would be a hundred times better to eat a chicken breast. I don’t think there are enough die hard climate activists to produce demand. There will be competitors and copiers.