Why Apple is so firm about RTO. Elon wants people to RTO since he is in the transport industry and Tesla is most useful for daily commute and boring company will die.. But for Apple, Aren’t people spending more time on phone due to WFH? Isn’t Apple going to loose some business if other companies follow same precedent and ask employees to RTO? #apple
welcome to the club 🥲
🍺
The leverage is shifting back to the employer away from the employee.
I think hybrid is going to be fine. As long as I don’t have to return 5 days a week, I am ok with hybrid RTO
Apple probably believes that good products come from co-located collab, which I can see their perspective. I think it’s just a matter of securing talent but they don’t have that issue
People aren't necessarily spending more time on their phone during WFH. Even if they did, Apple employees are a tiny drop in the ocean compared to their world-wide customer base. Same logic goes for Tesla. Many (but not all) CXOs want people in the office for a slew of reasons unrelated to what their employees can do with the product.
This is not about an individual company, it’s about setting precedent, other companies will follow the same will have a wide effect .
You do realize that each company is different and even if tomorrow Apple goes full remote it won't change anything for a host of other businesses that put an emphasis on in-person (banking, finance, gaming, etc)
I believe their real estate expense is a sunk cost and doesn't matter much.
I don’t understand how bringing people back to office is going to help in any of your points except real estate investment which is like a drop in ocean for them.
Please go back to office at once and help keep the price of my house nearby high af !
cupertino is on the rise!
This is bound to happen. This is employers' world. US based companies want people back in office but because they also dont want to be first one so waiting for others to move. Once few companies start , more companies will follow. For companies like Apple, which are in phone biz and it requires secrecy, IP protection. Leaked design and feature cost them. So they will ask people to join. Eventually others from faang will follow and then it will open floodgate. Next 6 month max.
This whole rto problem comes down to employee insecurity not company control or power. If more people told their company NO, the company would need to adapt. Unfortunately, I never hear that happening. I hear people asking for remote but I rarely hear no out of fear of being replaced. It's a shame.
Everyone is not same, different situations, so everyone can not be expected to say NO. Some will accept as they have to pay bills and fees of their kids so easy targets, then some lesser capables will save themselves by showing their usefullness by going to office (several managers and heigher ups also comes in this category :)) So RTO is coming .. Brace for impact :)
Apple is primarily a hardware first company. It sorta makes sense
Sorta but not really
They built a $4 billion flying saucer 🛸
I thought it’s $5B
It’s more than 5 billion