In many groups once you fail one time you are blacklisted because otherwise the hiring manager needs to justify previous interview performance at director level (sometimes even higher) and it is just awkward and a pain.
I got rejected once before I cracked the interview. HR asked me initially if I had interviewed with Apple before, I said yes. She asked me if I was I called on-site, and I said no. Having said that, I know one of my colleagues from my previous company had interviewed with Apple 8 years ago and was rejected because of that.
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There must be another reason, probably bad attitude or something