Why do companies that don’t offer technical services, have a tech blog? Some companies that do this are AirBnB, Etsy, Quora, and many others. A company, like Amazon for example, would have a lot more motive for a tech blog because they can talk about AWS services and other things that they can sell to engineers. A customer of AirBnB doesn’t really care how they reserve rooms... Where is the money/benefit to tech blogs for these types of situations?
FANGS usually have papers instead.
Sorry, I’m a noob and don’t know what you mean by papers. Could you elaborate please? 😅
scientific articles submitted to academic conferences.
Self promotion bro
Well I know self promotion for the individual author, but I’m asking for the perspective of the company. As an author, I can obviously be a thought leader in the area, but that doesn’t necessarily help the company.
Organic traffic and domain relevance to Google.
To make it a more attractive destination for engineers because it sends a signal that the talent at the company is working on cool and innovative stuff.
Hiring
So finding talent is the only benefit at this point? How would this attract talent? Would it simply be someone replying to the blog with an alternative approach or some type of correction to what the blog states. Should this be considered a viable way to do job hunting?
No.. it indicates the kind of problems the company is solving. This let's higher quality candidates figure out a resume strategy, connect with relevant people outside an interview to understand the tech stack and apply using a resume targeting that group.