Career Direction

Debating where to go with my career. I've been managing a team of 6 devs and 2 employees doing global ecommerce strategy work and (strangely) the infrastructure to support it through the dev team. Had a background in data warehousing so we built out our own systems/structure in Hadoop. Migrating to GCP. I've debated trying to push the strategy side and going more ad oriented maybe at FAANG. Though I know GCP certs are pretty hot right now and I'm sure I could easily finish one. I'm worried about getting boxed into the more IT side though. I enjoy actively solving problems even if I have to build a way to it. Not just building what's asked for. Any thoughts?