Career Move from Operations Consulting

Folks,

Looking for some career advice here.

I am looking for a switch after spending ~10 years in Ops and Tech Consulting in Insurance/Financial Services.

My order of preference for next role is:
1. Product/Program Management in a product firm 2. Senior Manager/Director roles in a Big 4 Consulting or Analytics Consulting firm
3. Insurance Industry roles

Breaking the ‘services’ perception barrier is seemingly a challenge, especially for #1, but I do have experience managing large scale digital and analytics programs for clients.

Do you guys have any suggestions on what are my best exit options and what do I need to maximize my chances to shift to a product firm?

I have an MBA and a B.Tech.

Any advice would be much appreciated! Thanks!

YOE: 11
TC: 185K