What's the long term plan for Facebook ?

Apr 10, 2020 31 Comments

Is it always going to be ads or is there some other revenue generator that I'm missing ? WhatsApp will likely always be a user retention play. Instagram is promising but are there other drivers of growth ?

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TOP 31 Comments
  • TripAdvisor / Eng
    YRSm15

    Go to company page TripAdvisor Eng

    YRSm15
    It’s sinking titanic. But they will be still profitable as hell for decades
    Apr 10, 2020 9
    • Facebook / Eng
      delete[]

      Go to company page Facebook Eng

      delete[]
      Daav60, fair point. But your concerns and skepticism are applicable to ALL businesses and companies. Right, in 10 years, Instagram could be obsolete. We should find an answer for that. But this question goes to all. Can you name any company that are well prepared for the next 10 years? No one can predict the future. Execution and reaction are the key.
      Apr 11, 2020
    • I agree with delete.
      All businesses are at risk when you look 10 years into the future. It's nearly impossonle to accurately predict what might happen.

      My point is that even the blue app is growing and making more and more money. Fb isn't invincible and like past behemoths, it can suddenly decline, but at the moment, beyond negative media sentiment there is no sign that it began.
      Apr 11, 2020
  • Facebook / Eng
    delete[]

    Go to company page Facebook Eng

    delete[]
    Covid19 is a godamn opportunity for FB. We just need to be humble. Outlook is actually very good.
    Apr 11, 2020 8
    • Yes - as I said, there will be a short term hit, but fb has very very deep pockets with a lot of cash (and will remain profitable with significant hits to the ads business).

      Advertising will be cut in the short term, but it really depends on the business and its dependence on online marketing to make money.

      The engagement spike and adoption of services that didnt previously pick up will NOT convert into 100% newly retained users, but a subset will retain and that will have positive long term effects.

      Another effect of the pandemic is that many business globally are forced into the digital world to survive. This major shift will remain post-Corona and will give the online giants another boost.

      Lastly, I must say I'm always confused by the diversification question. Saying that the entire ad business is just one source of revenue is like saying that any business that depends on money transactions is dependent of a single monetization source. Advertising is HUGE, growing and much of it hasn't yet transitioned to digital.

      The need to diversify is not necessarily to move out of advertising and it's more about diversifying the advertisement types and the advertising surfaces (e.g. reduce dependency on a popular surface like news feed for example).
      Apr 11, 2020
    • And ar/vr is a space fb entered that doesnt only depend on ads revenue, but even there - FB would have loved to be able to provide the hardware for free/cheap and depend on advertising.
      Apr 11, 2020
  • Google
    kird

    Go to company page Google

    kird
    Sell user data.
    Apr 10, 2020 0
  • Snapchat / Eng
    NoSafeWord

    Go to company page Snapchat Eng

    PRE
    Amazon
    NoSafeWord
    The plan is always to react.
    Apr 11, 2020 0
  • Google / Eng
    Dr. Seuss

    Go to company page Google Eng

    Dr. Seuss
    AR VR
    Apr 10, 2020 0