Email marketing benchmarks (US, 2017-2018)?
Hey folks. Could you share the benchmarks in your company for email marketing performance for this year? E.g. my exp. says: • 21% Open Rate; • 3.3% CTR; • 5.5% CTA; • 0.02% Unsubscribe Rate. N.B.: US market only. Thanks!
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35% open, 22% CTR, negligible unsubscribe. Startup, small list. Key is a service like hubuco or zerobounce to keep lists squeaky clean