Apple Silicon Product Management??

ARM
prod_gna

Go to company page ARM

prod_gna
Nov 2, 2021 2 Comments

Hi there,

I am a Product Manager, my products are CPUs.
I was just wondering how Product Management for Silicon/CPU/GPU/SoC works in vertically integrated companies. Who sets the the performance/power/area targets for Apple SoCs? Do they have product manager for silicon even if it is not a product they sell?

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  • Apple
    YouknoNtng

    Go to company page Apple

    YouknoNtng
    No such role exists at Apple. PPA targets are generally set by senior management.
    Nov 13, 2021 1
    • ARM
      prod_gna

      Go to company page ARM

      prod_gna
      OP
      You mean technical senior management? Interesting.
      So the technical leaders do this... that makes sense, they dont have to worry too much about marketing requirements (A15 launched with virtually no CPU perf uplift claims, even if they deliver nice improvements in SPEC)
      Nov 15, 2021