Event cost for Salesforce Dreamforce

SAP
kdas1980

Go to company page SAP

kdas1980
Nov 14, 2018 3 Comments

Curious what Salesforce spent on Dreamforce? Wouldn’t mind also knowing the same for Oracles Openworld?

comments

Want to comment? LOG IN or SIGN UP
TOP 3 Comments
  • It is a lot more than that. 170k people registered at ~$1900 a piece that is $323m in just registration fees. Obviously not everybody pays full price, but a fact to consider. Also factor in that sponsors pay big money ($1m+ for platinum level) based on their tier and setups. DF is not a large money maker from an event standpoint as it is more about selling and marketing software. So I think it is easily in the $100-$200m range and possibly reaching $300m. There is whole teams at Salesforce that all year long just work on the event. Just some of the speakers and concerts you are easily at $20-$30m just to get the big names to show up.
    Nov 14, 2018 0
  • SAP
    kdas1980

    Go to company page SAP

    kdas1980
    OP
    Using Salesforce reported numbers, Company said DF had a net earnings impact of -$0.02/share impact on EPS on Q3FY15 earnings when the attendees for DF was 135k, not too far from the 171k for the latest DF event. Using the Q3FY15 reported numbers, that implies total cost of ~$33m and ~$21m revenues from sponsorships/tickets. The difference is the net cost of ~$12m, which is the $0.02/share loss. Wanted to see if that was inline w reality...especially as attendees expanded from 135k to 171k.
    Nov 15, 2018 0
  • Google / Other
    Bingsu 🍧

    Go to company page Google Other

    Bingsu 🍧
    30-50m I would guess.
    Nov 14, 2018 0