Feel Stuck (marketing)

New / Mktg Nomm24
Dec 3, 2019 11 Comments

I've been in NYC for the last 2 years at an agency servicing a large consumer electronics company and feel stuck.

I keep getting knocked back by real companies (pay pal, SK, Verizon) because my background is "too agency focused"

It doesn't help that the work we do is remarkably useless and doesn't look amazing on my resume. I've tried connecting with recruiters and employees on LinkedIn and in person and rarely (never)get a reply. Applying online is so bad that I've just stopped because I get rejected almost immediately.

I've been promoted and have more responsibility, but just can't break out and go in-house. Any tips? Anyone been in the same position?

TC: 75
YOE: 4
City: NYC

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TOP 11 Comments
  • Riverbed Technology siegel
    How the hell can you survive in nyc with that tc
    Dec 3, 2019 3
    • Walmart nextwork
      I have two friends in NYC agencies, 6ish YOE and they both make about that in salary (not sure about bonus potential). Agency comps are brutally low because they can be - they start college grads at $35k and work them 80+ hours it's insane.
      Dec 3, 2019
    • New / Mktg Nomm24
      OP
      Lol when I started I was on 65
      Dec 3, 2019
    • Walmart nextwork
      Yeah it makes no sense how they keep getting people to take these jobs, especially in NYC. I started at $40k but I was working at a nonprofit in a really LCOL area so it was fine for a couple of years. But in NYC? Hell no.
      Dec 3, 2019
  • ByteDance eyemask
    What's ur expertise?
    Dec 3, 2019 1
    • New / Mktg Nomm24
      OP
      Digital Strategy. I'm confident across all social channels, but I'm really looking for something where I can put together wider strategies across more than just social and event support
      Dec 3, 2019
  • If you're getting rejected at the resume screening stage, your resume's probably not keyword optimized. A lot of resumes get automatically screened out by ATS before it even gets seen by a recruiter. You have 4 YOE and should have the relevant skillset, try adjusting your resume language to be more what the ATS is expecting.

    There are free tools to help you with that, like this: https://chrome.google.com/webstore/detail/jobalytics-resume-keyword/fkiljfkkceaopbpfgfmjdnkiejaifkgd?hl=en&utm_source=blind&utm_medium=social
    Dec 3, 2019 0
  • Use referrals, and change your mindset about your work being useless
    Dec 3, 2019 2
    • New / Mktg Nomm24
      OP
      When it come to referrals, is this a networking event -> connect on LinkedIn -> wait for an appropriate job to pop up -> ask for a referral? Kind of thing?
      Dec 3, 2019
    • Yes, and change your resume to demonstrate how valuable your work has been with numbers and metrics
      Dec 3, 2019
  • Walmart nextwork
    Most people leave the agency world by getting hired by one of their clients. Have you networked with your clients enough to ask them for referrals?
    Dec 3, 2019 0

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