Question for this community - I had a Google interview this week and the question was how to 10x revenue of a Google product. Safe to say I totally bombed it because I wasn't expecting to need to optimize for revenue vs. engagement. Does anyone know how to approach these types of problems and what a good framework might be? Thanks all!
Probably something like you either 10x your user base or 10x rev/user. Or something in between. But then you think about how to increase ARPU, retention, conversion, something like that. Basically break things down to the levers that drive revenue and see if you can make realistic changes in each.
I think you can start with 1. What time frame we need to 10X revenue 2. Whats the present status of Product- Identify the PLC 3. What is TAM of the product and which Geographies its present? 4. Assume- Switching cost and competitors can be taken care with Marketing cost For 10X Revenue, you need moonshot ideas only if asked to increase it within a year. Smaller incremental enhancement wont work. Next : Thing of all ideas that you can come up to Improve the Product from: 1. New Feature Launch 2. New Geography Launch 3. New Use Case Launch by targeting new/existing target segments. Prioritize which Top 3 feature set will get you to 10X increase in Adoption and User engagement. User engagement will lead to Ad revenue. : Increase Engagement by 10x; Increases ARPU from Ads by 10x ( assuming google product you picked was a software prdct) If you add a pricing tier to a SaaS solution somehow using one of your feature list; thats another set of Revenue I may not be perfect here,, but this is how probably I would have replied( little more structure to ans though)
Great suggestion and breakdown, this is it. For the moonshot, connect how you can piggyback on top of an existing google product
Good answer. Any books you’d recommend to learn more?
Try reading exponent interview website and productmanagementexcercise website too. I dont recollect any 1 book having this specific question though.
That is also a terrible question if meant seriously. My first answer would be "that's a great aspirational goal to rally behind. Let's focus on the users and product." If every Google PM could 10x revenue Stadia would be worth more than Xbox and cloud more than AWS. Pfft.
It’s not a terrible question. Enterprise product PMs are given such challenges all the time, especially at smaller companies. Yes, it’s an aspirational goal but end of the day we focus on revenue growth; that’s one of the key metrics we have to track when managing enterprise products.
@FB beats me how you got a job at FB
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