People had been saying it’s really nice company and they r already profitable before ipo. What’s unique in their product they just provide free credit score monitoring which is also provided for free by discover , American Express and lot of other credit card companies
Turns out ads and commission is quite lucrative. Who knew?!
Shhhh! Don't give our secret away! Now everyone will want to start their own ads company.
Credit porn.
They get their incentives from banks and other financial firms.. and companies like Expedia get it through us
Selling your personal information to third parties!!!!!
Convincing people to sign up to view a "credit score" that nobody else uses, and then offering you financial products.
But most of the credit card companies offer free credit card score review , why people will sign up at credit karma in future
Marketing. Happy young people in their ads.
CC companies just tell you the score. Credit Karma tells you what you can do to change it.
Recommending credit cards