How do smaller companies bring business competing with mammoth CSPs AWS, Azure?
Why would a company pay Elastic when you could get ElasticSearch alongside other AWS services? Are these companies/teams not on AWS? Is Elastic support cheaper?
Same with Twilio (vs AWS messaging), Databricks (why not AWS Spark EMR?), and so many others? Why Cloudera for Hadoop?
What am I missing here? Are all these companies going to get crushed by AWS, Azure some day? Am I being super naive?