Time to market is important. That is why AWS is so big and now Microsoft has benefited from Amazon’s buying of Whole Foods. There is too much gap to chase. Usually market allows two big competitors with a few niche businesses. Think of Coke vs Pepsi, Microsoft vs Apple in PC, Android vs iOS. There are exceptions of course. Based on what I am hearing, Google had a bad leader (Diane Greene) and hired her successor with equally bad track record and character. He will soon fill up the leadership with Indian buddies and GCP won’t be in competition any more.
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Want more evidence — that’s why Oracle still exists.
But wait....
Google+ is already closed...
Hmmm....
All the technology that Google has couldn't help Google+ to even come closer to FB..
Microsoft has invested a lot of time in Azure... It's not that easy unless GCP becomes primary business of Google
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