Product Managers/Designers - How do you conduct customer research at your company?

New
KaLn62

New

KaLn62
Nov 22, 2018 7 Comments

PM/PDs - How do you guys conduct customer research at your current company? I am interested to know details such as - what stage of the product, how often, how do you recruit users, and what techniques?

comments

Want to comment? LOG IN or SIGN UP
TOP 7 Comments
  • SoFi / Design
    Fuggface

    Go to company page SoFi Design

    PRE
    Microsoft
    BIO
    🍭☕️🏀
    Fuggface
    Find a researcher who is objective who doesn’t want to steer the research to their internal and emotional belief on who the customer is. This is always a problem, especially with research types. Might be best to outsource.
    Nov 23, 2018 1
    • New
      KaLn62

      New

      KaLn62
      OP
      What techniques have you guys used at SoFi? If you guys research regularly, how did the management create such a mindset?
      Nov 23, 2018
  • New
    cherokeeto

    New

    cherokeeto
    Depends on whether the product is B2C vs B2B.
    Nov 22, 2018 1
    • New
      KaLn62

      New

      KaLn62
      OP
      More interested in B2C
      Nov 23, 2018
  • Facebook / Biz Dev
    macacos

    Go to company page Facebook Biz Dev

    PRE
    Facebook, IDEO, Samsung America, PwC
    macacos
    PM me. I can share my perspective from my time at IDEO.
    Nov 22, 2018 2