I've been working on a cryptocurrency exchange on the side and finally launched it. Now the product is live, but nobody uses it. The website has 40-50 visits per day (some of them probably bots/spiders) and I only had 2 transactions within the past month. How do I market the service to increase its visibility? Any help is greatly appreciated! I spent million of hours working on it and feel that it was all in vain. TC: 185k
Blog the heck out of it. Explain in your blogs why your product is better than others (even if it really isn’t).
Atleast you learnt something
There is so much of content and noise now days, you have to be very creative to stand out. You need marketing I suppose.
Any recommendations on the marketing front?
DM me if you want help coming up with a product marketing strategy
Try to have a banner add on coinmarketcap for a day or 2 as its the most visited website for crypto users
They are crazy expensive
Name of exchange? I work in venture and M&A for crypto.
Dm me
I work with BearTax, may be you can do some integration and promote it as compliant exchange
DM me I'm a Fintech Product Marketer.
Reddit is you place. Also why would someone trust your exchange with security and other general exchange concerns? Make a custodial partnership, do some content marketing on common issues of exchanges and how you are handling them. Do a comparison and why yours is better. Target more events and curate your content around it. Put it in front of those who are looking for a new exchange.
Thanks for some actionable items.
archiving product market fit is the hardest part of the process. what makes your exchange better than others. The problem with exchanges is trust, you need to gain trust beyond the normal SaaS offering, specially if your exchange is not a DEX.
Tech Industry
11h
2805
Avoid teams with only Chinese or Indians especially with a Chinese/Indian manager
Tech Industry
Yesterday
37929
Worried that our top performer is an attrition risk. How do managers handle this?
Tech Industry
59m
641
How many hours per week would you work for $1M TC
Tech Industry
8h
882
I haven’t done shit today!
AMA
Yesterday
3717
I’m a professional coaster AMA
Everything takes time to pick up. Just because you released it to the world doesn't mean the world knows about it. I recommend wiring blog posts on medium and Dev.to as well as sharing on LinkedIn. You can talk about the tech stack you used and what challenges you faced etc.