Future of Asana?

Meta
ChanCheen

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ChanCheen
Mar 8 18 Comments

Stock down from 140s to around 40. I get it, most growth stocks are down. But what is the future of Asana like?

Never used the product but I see employees have a lot of positive things to say about working there.

But still, positive things don't pay your salary. Can Asana grow into a 20B or a 30B dollar company?

Asana
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 TOP 18 Comments
  • New
    qumf05

    New

    qumf05
    I mean it’s a project management tool, how does it even justify its current market cap? It’s profitable which is cool, but 200m annual revenue seems low for 8bn cap. I dunno. Also I mean what is the growth trajectory for a product like this? I think they need to introduce more products.
    Mar 8 9
    • Asana
      sXAJ25

      Go to company page Asana

      sXAJ25
      You’re probably doing this unintentionally but it sounds extremely misleading to present the FY2021 statement as the “2021 statement” especially given the only month in 2021 represented by the FY2021 statement is Jan 2021.
      Mar 14
    • Asana
      voufh6774

      Go to company page Asana

      voufh6774
      We are in 2022 not 2021 you doofus.
      Mar 15
  • Asana
    sXAJ25

    Go to company page Asana

    sXAJ25
    Nobody can predict the stock market but you can look at the business environment to get a sense for the company’s future. Some analysts expect the work management category’s total addressable market to be around $50B. Asana is currently <1% penetrated at ~$400M revenue and expected to grow by >30% this year. Every other company in this space is also growing revenue at >20% which hints that the market isn’t close to saturation.
    Mar 9 5
    • Asana
      sXAJ25

      Go to company page Asana

      sXAJ25
      I’m not sure what it means to be a “true non-tech platform”, but I’d like to learn why you’d consider the quarterly loss “way way way too huge”. I’m a noob when it comes to capital investments, but I assumed that spending money to capture market share is a no-brainer when you’re <1% penetrated in a greenfield market. Please let me know if you have any insights that I’m missing!
      Mar 12
    • Asana
      xhc57_6g

      Go to company page Asana

      xhc57_6g
      Of all of the companies to call out as being non-tech, Asana is a weird one. We operate in a purely digital realm: very little regulations (unlike Fintech), no logistics or operationally heavy component (like Amazon/Uber), basically just pure knowledge/data organization and manipulation, like a Microsoft or Google. Similarly, about 40% of the company is in R&D. At operationally intensive companies like Amazon or Uber, it's more like 10%.
      Apr 1
  • Asana
    xhc57_6g

    Go to company page Asana

    xhc57_6g
    IMO the vision of Asana is more like a bundling of many productivity tools. The goal is to at least partially replace slack, docs, email, task/bug tracking, OKR tools, to some extent spreadsheets, etc. Pretty much every company with office workers could use something like that so I'm not worried about the TAM at all.
    Apr 1 0
  • No
    Mar 10 0