Looking for a PM job in Bay Area. Experience in enterprise products and advertising tech. I get a lot of calls from enterprise and ad tech companies and I am able to convert them to offers too. But I am really interested in working on a B2C product like Uber, Lyft, Opentable, Coursera, Robinhood, Wealthfront, etc. (these are just examples) I am really finding it difficult to even get calls from recruiters from these companies. What can I do to build my profile that suits a B2C product?
Recruiter from Wealthfront here, happy to chat, you can direct message me if you’d like
☝🏽This right here is the future revenue model of Blind :)
I’ve gone back and forth a few times... here are some tips: 1. Staying in the same industry, a near endemic, or in a former B2B client’s industry you gained on the job knowledge for should help. 2. Find ways to emphasize that you can discover, size, and solve customer problems. 3. Find ways to show that you can identify product growth levers. 4. If you haven’t already, get feedback where you’ve missed out on opportunities and ask if this was the main reason or it was something else. If this was one of the main reasons, consider throwing a blurb in your cover letter about how you can translate your skills in #2 and 3 (and anything else you think of that is different, but sort of the same) into a B2C environment to prove you’re thinking about how you’ll make the adjustment and save whatever ends up being too detailed for a cover letter as talking points to work into screening calls and interviews. At the end of the day hopefully you’ve been building products to serve people either way, they just have a different set of needs in B2C.
Can you use your adtech experience to jump to the ads product side of a company like FB? Then easier to transfer to a B2C PM role... I’m in a similar boat: but want to switch to ad tools/targeting side, not consumer facing...
Especially coming from comScore - very relevant to G and F...both hiring in measurement PM roles I’d guess