I am going through the hiring process of Twitter. Before I take it seriously, I wanted to understand whether Twitter has any upside left.
Twitter revenue source is mainly Ads. For Ads, you need users, demographic, engagement (interaction), and Time on App/Website. Twitter is doing bad on all four aspects -
- Its user base is not growing. It has its fanbase which uses the app, but most of the people I interact with are not using Twitter at all.
- Not able to attract the next generation of users.
- The 140 character limit, no support for threaded conversation makes engagement pretty low. Even the CEO has to put a screenshot of text for his departure announcement.
- Most people use twitter to navigate to other contents. Time on Twitter app/website is pretty limited.
The toxicity on the platform with more liberal agenda is making advertisers less interested overall. The stock is still at its IPO price even after 8 years. And the people I met during initial interviews did not gave me a good feeling about the company.
TC - 700K
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