Whats the difference between market researchers and user researchers?
Dec 19, 2018
5 Comments
In some companies such as Facebook or Google, product maketing team has a responsibility to do in bound research that feeds into product management. I understand that is market research.
How does market research differ with user research (I am not referring to user experience researchers who typically research the design, etc).
comments
Key Questions.
Market research: What will consumers buy? How can we get them to buy it? How do we position this in the market?
User research: What makes a product or service useful? How do consumers use it? What are unmet consumer/user needs? What features or attributes do we need in order to make the product useful (not just buyable)?
Admittedly this is an over-simplified definition. The fields have a lot of similarities and overlap, and complement each other.
User research is happens when the new xbox has been made and now you want to give a beta product to them to see how they use the new xbox.