What do you consider non-technical? Any proper analytics role will require heavy SQL at a bare minimum. Usually also requires Python, Unix/terminal skills, and some scalable visualization skills (i.e. excel charts don't count).
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Worried that our top performer is an attrition risk. How do managers handle this?
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Business and financial analysts are considered non-technical roles although you will most likely need at least basic SQL skills if not advanced
does it pay same as tech?
No