How mch time do you spend on Product discovery.!

Jul 18, 2021 10 Comments

Product Discovery is a very important step in the whole product cycle from discovery to launch

How mch time do you spend on Product discovery.!

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 TOP 10 Comments
  • Google
    2y4hE9

    Go to company page Google

    2y4hE9
    For me it varies depending on the depth of understanding of the business problems. On some products, I might spend 10-20% for more mature domains and for others it might be 40% or more if the problem is very complex and not well understood.
    Jul 19, 2021 4
    • OP
      Is the discovery work you do continuous or is it at the beginning and then never done again till you release the product ?
      Jul 19, 2021
    • Google
      2y4hE9

      Go to company page Google

      2y4hE9
      For a new product and domain, there might be greater up front emphasis but should be happening continuously. You build a product or feature, launch it, it gets used, you evaluate it and learn new things and use cases. Rinse and repeat.
      Jul 19, 2021
  • American Express / Product
    adesiinNYC

    Go to company page American Express Product

    BIO
    All things product :)
    adesiinNYC
    I don’t know percentage wise but I took 2 months since it was a 0 to 1 initiative. I think I wanted more time honestly. Some complex products can take a year depending upon the organization and the orgs can be very cool with it. I know Amazon lets you do that
    Jul 18, 2021 2
    • OP
      Nice. Do you think taking more tome would solve the problem or releasing stuff in smaller chucks makes it easy to get feedback and reiterate??
      Jul 19, 2021
    • American Express / Product
      adesiinNYC

      Go to company page American Express Product

      BIO
      All things product :)
      adesiinNYC
      It was 0 to 1 initiative. We needed to have a 5 yr roadmap and a solid vision in place first. So I spent time ensuring we weren’t digressing too much. And we haven’t since then

      Once the capabilities were prioritized we began creating them in small chunks and shipping them for customer feedback

      That was relatively fast to do. I personally believe a solid foundation is a must and the time invested jn that is tkme well spent

      What are your discovery methodologies? What do you do and how do you navigate through ambiguities?
      Jul 19, 2021
  • OP
    Please comment if you think of other options that might be applicable
    Jul 18, 2021 0
  • Internet Brands / Product
    EbcV45

    Go to company page Internet Brands Product

    PRE
    Operative, Bloomberg
     EbcV45
    My roadmap is pretty much predefined. A sucky realization
    Jul 19, 2021 0