Are brands cheapening their reputation and value when they sell on places like Amazon and Walmart?
Sep 27, 2018
5 Comments
Reading a lot of outdoors brands are not happy with Moosejaw’s acquisition by Walmart and their items being sold on Walmart.
Agree or disagree that having items sold on places like Walmart and Amazon lowers the value and quality of a brand?
comments
Wal-Mart, I would say, hurts a lot of brands that aren’t aiming for value branding.
https://bgr.com/2018/09/28/amazon-marketplace-products-eu-investigation/
And how do you compete vs. China brands when this is happening?
https://www.digitaltrends.com/business/amazon-battles-corruption/