how does SAP claim to own Experience Management after acquiring Qualtrics? seems to be a massive stretch....
When you buy a company, you get everything. Including its marketing strategy.
A more accurate description is that SAP is destroying Experience Management.....
Well technically they do they bought Qualtrics. They are using Qualtrics marketing language with a vision that the products will integrate.
Because we spent 8b on it and need to bring ourselves to the level of delusion that it was worth it