Tech Companies Playing Hollywood Game?
I work on the digital side of TV production, and beyond just following in Netflix's (obviously successful) footsteps, I'm curious to get an engineering perspective on why Facebook, Apple, YouTube, Spotify and more are suddenly dropping big cash into commissioning TV sized productions for their platforms. Especially Facebook...how will long form content fit into a mostly mobile product? What's the real goal?
They need to find growth. It's nothing but experiment at this point. When any of these companies have more than 1 billion content budget, I'll call it serious.
Disrupting backwards, shitty, old studio and network thinking. The networks and studios are run by a bunch of 60 year olds that are out of touch with reality and media is what Mainstreams ideology. With netflix, amazon, and fb Et al doing original content, they're gonna destroy this backwards bullshit that is status quo of media to new, relatable and modern content. Our industry respects innovation, not tradition and I hope traditional studios and network die die die.
"Media is what mainstreams ideology" ...that's a really strong and succinct point.
What aspects about their thinking actually bothers you? Are you talking about business models? Or content formats?
There are more new companies entering the TV / Content game than ever. It does feel like the beginning of a bubble.
I wonder that too. I'm wondering more sometimes if the ad supported TV network model though is the bubble tho...a 50 year bubble.
OTT global revenue last year was 26B. It will double to almost 50B by 2019. It is not declining yet. But there are dozens of failed SVOD apps.
Creating cheap content?
No such thing :p