The future of Netflix is to become just another TV channel

Workday / Eng
N9SqiM

Go to company page Workday Eng

N9SqiM
Sep 16, 2017 106 Comments

Other content producers can easily create their own internet streaming service (many have) as costs of that go down and internent viewing demand goes up.

The result is all producers' original content is available on demand and viewers watch the same stuff they used to watch. The TV industry ends up about the same as it was 15 years ago, with Netflix being basically another HBO.

Responses and reactions?

CLARIFICATION: a streaming company that mainly provides their own original content is my definition of a TV channel. This is the future i see for Netflix, which would put it in the same category as HBO (HBO Go) and CBS (CBS All Access)

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TOP 106 Comments
  • Microsoft / Eng
    β˜ πŸ‡¬πŸ‡§β˜ 

    Go to company page Microsoft Eng

    BIO
    Nutella
    β˜ πŸ‡¬πŸ‡§β˜ 
    I've said that for the last 10 years. I've also said so before on blind. I therefore completely agree.
    Sep 16, 2017 8
    • Snapchat / Eng
      Dtbz76

      Go to company page Snapchat Eng

      Dtbz76
      The question is if they will lose subscribers, even ESPN which is one of the more expensive stations in a cable package is 5 dollars per household, and they already have far more viewers than HBO. Netflix makes a ton of money for just being a TV channel.
      Sep 20, 2017
    • Workday / Eng
      N9SqiM

      Go to company page Workday Eng

      N9SqiM
      OP
      My guess is that they will in the long term, but for now they are growing at 15-20m subscribers per year. HBO currently has something like 130m total subscribers and Netflix only 100m+, but Netflix is crushing HBO in growth rates with what appears to me has a very competitive value prop
      Sep 20, 2017
  • The more original content Netflix create the more they become like any other media company. Its honestly not that hard to create a streaming platform, and recommendations for big title content are unimportant (compared to traditional promotion). They're expanding their cut in an industry that's shrinking overall
    Sep 19, 2017 1
    • Netflix / Eng
      ricewater

      Go to company page Netflix Eng

      ricewater
      It's never easy to dominate in any industry. Studios back Hulu for 10 years and the success is moderate at best. Google's YouTube red isn't getting much traction. Apple has been rumored in this space before Jobs passed away and they are still testing the water. And Amazon can't touch Netflix even though they can scare all retailers to death.

      It takes a lot of money to get a service off ground. And you can't get a service off ground if the catalog is not great. And all great content available for licensing are gone long time ago. Even Disney has to wait another 2 years to start their own service, success is far from guaranteed.

      If Google and Disney have trouble doing it, good luck with anybody else.
      Sep 19, 2017
  • Netflix / Eng
    ricewater

    Go to company page Netflix Eng

    ricewater
    Completely nonsense. Netflix is ramping up originals quickly because Originals perform as well as licensed content, with more control on windows and IPs and additional brand halo.

    Content provides feel threatened because they know Netflix don't need any license content in a few years and increasingly will negotiate with better terms only.
    Sep 17, 2017 26
    • Netflix / Eng
      ricewater

      Go to company page Netflix Eng

      ricewater
      You haven't been wrong on almost every aspect and I am simply not interested in continuing this conversation.
      Sep 21, 2017
    • Workday / Eng
      N9SqiM

      Go to company page Workday Eng

      N9SqiM
      OP
      Ok. I enjoyed the conversation, learned a lot, and improved my perspective of the company significantly. I hope you do really well there and make a fortune on your holdings
      Sep 21, 2017
  • Microsoft / Other
    Negan

    Go to company page Microsoft Other

    PRE
    Blackbaud
    BIO
    I like bats
    Negan
    Your comment makes it sound simple to provide streaming and it isn't.
    Sep 16, 2017 5
  • Netflix / Eng
    ricewater

    Go to company page Netflix Eng

    ricewater
    TV shows are hit and miss. 70% of broadcast shows cannot get 2nd season. For Netflix, the number is 7%. Netflix has 20 years of viewing data and recommendation algorithm tuning. You can't get the same level accuracy, which means your content won't be as efficient. And you have to amortize on a significant smaller user base.
    Sep 16, 2017 3
    • Uber
      lian

      Go to company page Uber

      lian
      i never found shows on Nexflix from their recommendation.
      Sep 17, 2017
    • Cisco
      CYok35

      Go to company page Cisco

      CYok35
      How would Netflix use viewership data to determine what to produce? Other than the genre in question (shows about crime are seen by 70% of viewers - hence narcos), there's not much to look at in data. I feel like ultimately, the decision to produce something is still driven by intuition, reasoning and gut feeling.
      Sep 19, 2017