UX = WTF

New Bjwa82
Nov 8, 2019 18 Comments

Is anyone else confused/frustrated with what UX currently is?

My old report is now Head of UX, he’s building component libraries in React.

My old gf is now at Uber as Head of UX, she runs reports and soeaks at conferences and lives in powerpoint all day.

My workout buddy is at Autodesk, UX Director, basically just a project manager ensuring consistency across platforms.

Another friend, Head of UX at FAANG, just works on design systems and is a CSS guy.

Another girl I know, UX Director, shes just focused on clicks and organic traffic.

There are tools:
Figma/Sketch - focused on comps and layout.
InVision - focused on design systems and UX prototypes.
Usertesting.com - focused on Qual research
ClickTale/CrazyEgg - focused on...mixed methods?
Adobe/Google Analytics - Quant focused data

Looking at transitioning from eng to ux but seems super confusing.
I can deal with learning a bew technology stack but cannot deal with an ambiguous moving target.

Thoughts on this?

What in your opinion is UX primarily responsible for?

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TOP 18 Comments
  • Microsoft PkachuFace
    People who cant deal with ambiguity or moving targets 🤬
    I have one on my team and I hope he gets PIPed
    Nov 8, 2019 1
    • New Bjwa82
      OP
      Let me clarify: I cant deal with being accountable to 3 different people / orgs, floating between disciplines. I sort of have a boss but am accountable to a different team.
      One was adamant that I go to Adobe Max this week, the other insisted I’d be more effective going to Summit, a third team questioned why I should be going to either conference.
      Nov 8, 2019
  • New / Product
    r3ds14k

    New Product

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    r3ds14kmore
    UX is not supposed to be about graphical design. It is about the experience that a customer has holistically with your brand and the products. The customer journey, the journey integration with channel partners, sales teams, marketing, fulfillment, support, operations, finance.

    Can UI foster the UX, of course. UX is a poor way of saying "brand experience, from the perspective of the users of our brand, with the only things we have control over, the journey that we own."
    Nov 8, 2019 2
    • Twitch Poggerino
      It isn’t about graphical design?

      So you can get rid of all of your visual designers then?
      Nov 13, 2019
    • New / Product
      r3ds14k

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      Try it this way: Graphical Design is about UX, not the other way around.
      Nov 16, 2019
  • SunTrust ••|••
    A lot of it is bs and title inflation, but UX by its nature requires competency in several different areas.

    You may choose to specialize in one discipline, but UX teams should expect to cover a lot of area.
    Nov 9, 2019 1
    • New / Product
      r3ds14k

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      r3ds14kmore
      All the areas.
      Nov 9, 2019
  • UserTesting CWJI74
    That’s kind of like asking “what is a developer responsible for?” It really depends on the needs of the organization. At the end of the day your role exists to maximize the experience of the end user. And that end user could be grandma buying a flight on delta.com, a driver of a brand new Tesla, an IT admin managing their Slack instance, or a holiday shopper at Williams Sonoma. You would need to think of the discipline widely yes, but hone in on the purpose of the business you’re supporting and how they define UX. Who are their end users? Where are they most challenged today in supporting their customers?
    Nov 18, 2019 0
  • Twitch Poggerino
    UX Director: Sets strategy, works with leadership, presentation, blocks for their team, advocates for design, customer focused decisions, manages team, etc.

    UX Designer:
    Fuck if I know anymore but:
    Mostly defines the experience for a product that the customer touches. Some do visual design, some build flows with previously-designed components. Figma/sketch/photoshop(?!)/framer/Principle/etc

    Not UX:
    - Managing spreadsheets
    - Directly building component libraries (there are a handful of exceptions out there who can design and build but I have come across VERY few of these)
    - Running reports (if that’s all you do)
    - PMing (if that’s all you do)
    - Metrics management

    All of these items above are things a designer COULD do some of but if it’s their primary function and they don’t actually work on the actual design of the product they work on then they’re not a designer.

    Design can also include:

    - moodboards
    - usability and contrast work
    - user testing
    - user interviews
    - typography
    - color, space, layout
    - animation
    - competitive analysis
    - illustration
    - wireframing
    - sketching
    - whiteboarding
    - brainstorming
    - brand design
    - logo design
    - production design
    - design for marketing
    - surfing Pinterest
    Nov 13, 2019 0
  • Sunrun joan
    Yes, it’s quite confusing. It’s different across orgs and companies.

    There’s UX Strategy which many times bleeds into Product Management, Business Strategy, etc.

    And then there are the tactical/executioners who actually build the product, like UI Designers and UX Prototypers.

    Being Heads of anything means you’d be more on the strategy side of things, which means more meetings, more office politics, and perhaps more PowerPoints
    Nov 8, 2019 0
  • Monster unholy!
    If you can't deal with ambiguous, moving targets, UX isn't for you.
    Nov 8, 2019 2
    • New Bjwa82
      OP
      Let me clarify: I cant deal with being accountable to 3 different people / orgs, floating between disciplines. I sort of have a boss but am accountable to a different team.
      One was adamant that I go to Adobe Max this week, the other insisted I’d be more effective going to Summit, a third team questioned why I should be going to either conference.
      Nov 8, 2019
    • New / Product
      r3ds14k

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      r3ds14kmore
      There's tissues in the supply cuboard.

      TBF, every company is messy where they make the sausage. As many have said here , and entirely respectfully, if you don't like the kitchen, find a different spot in the house to do your thing.
      Nov 9, 2019
  • Symantec GoRams
    Pixel pushers.
    Nov 8, 2019 0
  • Flexport hdk6itn
    omg go home OP
    Jan 24 0
  • HBO / Design
    Boul61

    HBO Design

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    Amazon, Microsoft
    Boul61more
    And then there’s research
    Nov 8, 2019 0

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