I wanted to understand what's metrics apps like Uber focus on, and if there was a resource to read to more about this?
For Uber specifically? Probably Rides completed / day along a handful of other related metrics. Ask yourself what grows the company’s top and bottom lines and you will figure out the rest from there.
Thank you!
Metrics are tied to your product goals which are different for different companies and change for a company depending which stage it’s at e.g. Uber’s goal in the earlier days was user (drivers and riders since it’s a double sided marketplace) acquisition which took a lot of capital sunk into attaining that goal. With the company maturing, the metrics may evolve especially after its IPO where profitability comes into the picture.
Thank you! This is helpful!
Goals completed: - in Uber that’s ride requests made. Rides completed, etc. - in a banking app that might be balances checked, payments made to credit cards or loans, or payments sent to other people. Mistakes made: - in Uber: did the rider have to change the destination? Can you somehow measure whether that was due to an error or a change of plans? Incomplete funnels: - in Uber: did the customer start entering a request and then not complete it? - in a banking app: did a customer start the process of filling out a payment and then not finish it? Interactions: - how many clicks, tab switches, time in app, etc are made Then ratios between all these. Each with multiple dimensions based on customer demographics and phone info. You want high ratios of goals completed to pretty much each other the other metrics. In each case you might want to do something like distinct count of users who did something at least n times. Or maybe even distinct count of a subset of users. Eg. Distinct count of users who made at least 3 ride requests in the last week, of those users in CA who have had the app less than 90 days.
Holy crap. Chill my dude. This ain’t an interview. 🤣
Thank you! This is awesome!
Unfortunately no company is going to tell you their core metrics. It's highly confidential.
Thanks!