Who to contact in a large company for partnership?

Spotify
Atinlay3

Go to company page Spotify

Atinlay3
Oct 13, 2019 4 Comments

Let’s say that my startup wants to do a partnership with a large company like Apple or Google. Who do I contact? Some biz dev department? Where can I find contact details of these departments, or am I supposed to get them by networking?

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TOP 4 Comments
  • Microsoft / Biz Dev
    MemeGenX

    Go to company page Microsoft Biz Dev

    MemeGenX
    Yep find a BD or industry vertical team. Network through LinkedIn or have your existing sales/account management connect you.

    Honestly though, unless you're doing something unique and amazing, there will be minimal engagement. These teams are typically more proactive and have existing target lists vs dealing with random inbounds. They will look to you to prove out value first by being a big/good customer first.
    Oct 13, 2019 1
  • WeWork
    RPvk36

    Go to company page WeWork

    RPvk36
    After parties at Trade shows.
    Oct 13, 2019 0
  • SAP
    zCsE38

    Go to company page SAP

    zCsE38
    Yes to networking as others have commented.
    All large tech companies have partner programs with varying tiers. You will eventually need to join one of their partner program tiers to get included on meaningful joint GTM and deals. You will need to shell out $$$$$ to get into their conferences and on stage.
    Oct 16, 2019 0