Seems like Disney, HBO and all the more traditional media companies make sure to fully use their IPSs. I mean Disney has Disney Stores dedicated for their goods and it's pretty normal for Disney or HBO or traditional media companies to collaborate with brands and come out with clothes, makeup, dolls, you name it....I don't know if it's just me, but I've never seen a Netflix collaboration. Why is that? I would totally buy a stranger things eye shadow palette! Why aren't you guys doing this? Do you not have the resources?
Why would IP owners want to license to Netflix? They have other avenues for that.
Netflix owns IP related to their original shows.
Open a Target ad, full on collection of stranger things items out now. Other than that, not everyone wants to be in the commodity/widget business.
You can find a section of stranger things goods in target.
Nike just released stranger things sneakers and clothing
Funko Pops, LEGO, tons of product placement/partnerships, etc. You can buy Netflix goods, Netflix just doesn't sell them directly.
Just ran into stranger things swag and toys at target. Seems like they do for some brands.
If you discovered a gold mine, would you spend your time mining gold, or opening up a lemonade stand outside?
1. Margins on physical goods are not high 2. Selling physical goods and managing their distribution channels is not Netflix’s core competency 3. It took Disney many decades to get to where it is today, where it has multiple businesses. Netflix is barely a decade old. 4. IP licensing can be tricky. Netflix may only own digital distribution rights for its content and no merchandizing rights
They do license their stuff. OP doesn’t seem to know what they are talking about.
Because we focus on doing one thing really well.. for now
I remember they have Levi's (and LEGO) × Stranger Things