Why is Nike so bad at production management ?

Roku
rigoleto

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rigoleto
Oct 16, 2021 3 Comments

Most shoes I like (space hippie for example) on Nike website are not available in size 12 (common size for men) but you can find anything you want in size 8 ( very small/few sigmas to the left).

How come Nike can not forecast the demand appropriately for each size and produce enough to avoid shortages ?

In my case Nike is missing out on couple hundreds of $ every quarter because of this#nike

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TOP 3 Comments
  • Nike
    iNeed2Pi

    Go to company page Nike

    iNeed2Pi
    Strange, whenever I try to buy a 10 or 9 all I see is 12 or above.
    Oct 22, 2021 0
  • Nike
    random-61

    Go to company page Nike

    random-61
    Isn’t this what they call “building heat”? Make everyone think it’s hard to get to jack up the aftermarket resale value.
    Oct 23, 2021 1
    • Roku
      rigoleto

      Go to company page Roku

      rigoleto
      OP
      No because even for « regular » shoes there is a shortage of 12 (space hippie, air max …)

      I have ended buying adidas few times this year after the product I wanted from nike wasn’t available
      Oct 23, 2021