Move from CPG brand to tech?

Nestle
Rinnis85

Go to company page Nestle

Rinnis85
May 28, 2021 3 Comments

What’s the best way to move from CPG brand management to tech? I’m currently in Brand Management at Nestle, but looking at making the move in about a year or two to tech.

I’ve looked at product marketing but also would like to know what other roles I should look for.

Also, what skills are transferable?

#marketing #productmarketing

3

comments

Want to comment? LOG IN or SIGN UP
  1. TOP
  2. RECENT
  3. OLD
 TOP 3 Comments
  • For product marketing, try to focus in on specific industries within tech you want to get into and try to tie it to your past experience.

    You don’t have to be full on technical but at least show an understanding of the industry and the different buyers/stakeholders etc. Nestle is a big name so I think you can probably tell a good story around it.
    May 31, 2021 1
    • Nestle
      Rinnis85

      Go to company page Nestle

      Rinnis85
      OP
      Thanks, I can only assuming obsession w understanding the consumer/end user is important. Depending on the company, what kind of data analysis is involved with product marketers. Also, how close to the financials and the P&L are product marketers? Over the years, I’ve been able to have a level of ownership/accountability w financials for my brands.
      Jun 1, 2021
  • New / Product
    LWpL28

    New Product

     LWpL28
    As @Goretek mentioned, you will be evaluated based on your understanding of how to take a product from inception to explaining the go to market strategy. If you can do that well for even a CPG example, it doesn't have to be from a tech industry as the strategic synergies will be there. It's all in the storytelling you do.

    Going from product/marketing to similar in tech should be transferable and I've personally seen a lot of client side move into tech locally.

    Demonstrate ownership of financials and as always have stories backed up with impact, numbers and results. Google shares a ton of knowledge about their hiring online and in books.

    They might fit you into a role more suitable for your experience should they see fit.
    Jun 7, 2021 0