Why doesn't Meta break out Instagram, WhatsApp, or Messenger revenue or users in its financials?

Jan 11 13 Comments

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TOP 13 Comments
  • Meta
    ehJW27

    Go to company page Meta

    ehJW27
    Why doesn't Google break out Hangouts, Messages, Gmail, Photos?
    Jan 11 6
  • Intel
    pumkin

    Go to company page Intel

    pumkin
    Why would they? Companies don’t typically share more granular financials than they need to.
    Jan 11 1
  • Amazon
    bolbum

    Go to company page Amazon

    bolbum
    Because you want numbers to go up
    Jan 11 0
  • Meta
    gEKd541

    Go to company page Meta

    gEKd541
    Pretty simple reason - it doesn't reflect the business and creates bad incentives all around.

    Mark wants external reporting to reflect how he manages the business on the inside, which is - only an incremental user/dollar to the family of apps matters. Moving a user between apps I'd meaningless.

    When you report each of these externally, you find yourself having to explain why some number you dont focus on went down last quarter.

    This used to be an issue in the past when IG numbers were reported externally and the media (& investors) would analyze completely meaningless trends which were the result of some cross promotion in fb getting turned on and then off because it wasnt overall incremental.

    Another bad consequence of that is internally misguided executive. You will start having the IG VP work to grow the app the expense of FB, when that's useless
    Jan 12 2
    • OP
      Well right now, their earnings calls focus ONLY on Facebook, not on the family of apps. So there's an incentive to prioritize Facebook over Instagram and WhatsApp.
      Jan 12
    • Meta
      gEKd541

      Go to company page Meta

      gEKd541
      That's not true.
      They call out overall family of apps metrics.

      Yes, they do mention a couple of fb specific numbers, but that's only because they are forced to. Once you report a figure externally, it can take years to be allowed to remove it
      Jan 12