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TSE is support eng, CSE is sales eng
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What do the job descriptions say?
TSE Analyze and resolve complex technical problems and roadblocks around data and tools access. Identify opportunities to optimize and automate workflows across a wide variety of projects. Work closely with Product Managers and Software Engineers to improve or develop new Google tools and products. Collaborate with Consumer and Engineering teams to write complex code and implement tools to improve troubleshooting efficiency and the end user experience. Manage stakeholder expectations and communicate with internal teams and external consumers, advertisers, and publishers to provide technical and business feedback as well as deliver technical solutions. CSE Manage technical relationships with a select client portfolio, including managing multiple projects simultaneously. Work with Sales to identify business opportunities leveraging both display and performance solutions supported by the team. Collect requirements, provide guidance and best practices to apply ad products and technologies to achieve advertisers' business goals. Design and implement complex, cross-product customized solutions with the client. Be responsible for end-to-end implementations and escalations handled by other Google teams for named accounts.