snap vs twitter

Snap
snap 100

Go to company page Snap

snap 100
Jul 23, 2021 12 Comments

So I just realized snap market capital is almost double twitter (100x vs 5x).

I know twitter is more popular for general audiences, good engineers with lot of open source, publish a lot if cool research papers, owns mopub etc.

Why twitter business seemed to be behind? What’s going on?

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TOP 12 Comments
  • Apple
    zPgS14

    Go to company page Apple

    zPgS14
    What I struggle with is how is LinkedIn doing ? Are they monetizing it well. Would appreciate any insights there.
    Jul 23, 2021 4
  • Google
    vlad_g

    Go to company page Google

    vlad_g
    The short answer is more growth opportunity (both users and $/user)

    Longer answer: Twitter is an established text based platform with many controversial topics. Snap is a newer, video based platform with more diversified content. That commands big brand $$ for Snap, and performance $$ especially given influencers can make an impression on people. Snap already hit a critical mass of users in the US (perhaps other countries?) in certain age groups to get advertisers and agencies' attention. And there are more pathways to grow more
    Jul 23, 2021 0
  • Apple
    zPgS14

    Go to company page Apple

    zPgS14
    Struggling with monetizing it properly
    Jul 23, 2021 0
  • New
    pkCL18

    New

    pkCL18
    They’ve never been able to monetize their platform very well
    Jul 23, 2021 1
  • Twitter / Eng
    X Æ A-13

    Go to company page Twitter Eng

    X Æ A-13
    Twitter too once had a sexy tech valuation but couldn't live up to the comparisons with FB.
    Jul 26, 2021 0