? for Designers: Creative Director vs Design Director
Aug 6, 2021
5 Comments
Hi. Looking to grow, and trying to understand the difference in duties, missions of a Creative Director vs a Design Director.
I’d ask my manager but it’s a bit too revealing of a question to ask (they’re a CD and we have no DDs in our firm).
comments
Creative Directors build a team and align them with a brand vision, and typically partner with external clients. There’s typically an aspect of selling the work and winning additional work, so the output is often viewed within this lens. Team morale and growth is less of a priority.
Design Director is more elusive, and is good if you do critical thinking closer to product design.
The answer depends on where your focus is in your career. If you don’t plan on going product strategy/design thinking/EPD ever, than choose Creative Director.
Creative director: Brand, narrative, marketing etc.