Asana Compensation

Box
NPjN02

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NPjN02
Mar 13, 2019 16 Comments

Receiving an offer from Asana, don’t have the numbers yet. Can you share your TC or initial offer (base and equity) and years of experience? Want to get a sense of what to expect. Thanks.

Asana
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 TOP 16 Comments
  • New
    aqTjlsg

    New

    aqTjlsg
    When I think of Asana, I think of a company that fall in love creating tools to build their infrastructure rather than building innovative product.
    Mar 13, 2019 3
    • New
      aqTjlsg

      New

      aqTjlsg
      Good to hear that is not the case anymore. It was the impression I got long ago when I wanted to interview there.
      Mar 13, 2019
    • AIG / Product
      Raging

      Go to company page AIG Product

      PRE
      Deloitte Digital
      BIO
      Counseling CxOs for AI-first strategy !
       Raging
      Arrogance and lack of mindfulness on part of founders is what set Asana back by several years. It's good they are learning through very low acceleration in valuations.
      Mar 22, 2019
  • AIG / Product
    Raging

    Go to company page AIG Product

    PRE
    Deloitte Digital
    BIO
    Counseling CxOs for AI-first strategy !
     Raging
    Growth numbers are pretty good? May be when benchmarked to newer diluted standards for previous quarters.

    For a 2009 founded company, which set out goals to disrupt 'email', the workflow tool's growth numbers in that context are 'umimpressive' at best. I'd measure their success based on that mission set out by JR in a Bloomberg interview with Emily Chang. Clueless!

    They went to MAU/DAU farms in recent years to boost user engagement numbers.

    There is no pricing power in that product space though sales efficiency is decent. However, it's the novelty effect.

    Asana was forced to raise in Dec 2018 for the basic reasons of:
    1. VCs wanting higher mark-up on valuation to ride out any 'perceived' downturn
    2. Talent base pressures (employees said re-value or we are leaving Asana - SF is darn expensive!)

    JR didn't want to raise at it dilutes him and Cash Flow from Operations was enough for existing growth. However, he couldn't stand in the way of employees and investors.

    I have a maxim for SV firms: as thou raise, so shalt thou burn.

    Asana is being forced to burn the new raise !

    Initial set of team members were not diverse. Only US nationality was hired. This resulted in myopic international outlook and stagnant growth. Investors forced them to get much more diverse. Compare this with whatsapp!

    Told them to go international in 2012 but when they turned the idea down, I realized they were full of themselves, petulant kids, who didn't know how to scale operationally and didn't want to take any 'risks'. Kids, who left FB before it went international (or may be because it went international ;-))

    Now, they've learnt from their mistakes and trying to improve.
    Mar 13, 2019 2
    • Asana
      Obama

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      Obama
      90% yoy growth and 100 million in ARR is very healthy for a SaaS company. And a good portion of that revenue growth is international.
      Mar 13, 2019
    • New
      team pop

      New

      team pop
      Didn’t age well - especially today!
      Sep 2, 2021
  • Facebook / Eng
    this.sucks

    Go to company page Facebook Eng

     this.sucks
    Are they everg going to go public?
    Mar 13, 2019 2
  • VMware
    offFrom

    Go to company page VMware

    offFrom
    I m also considering. OP, ping me
    Mar 13, 2019 1
  • Op what numbers did you get?
    Jan 6, 2020 0