I remembered this short, constructive, frank talk that Pamela Fox, a former Googler, gave in 2014 on getting more people into programming, while not attacking or shaming anyone.
https://m.youtube.com/watch?v=4oQj3iMQXCI
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Pamela Fox: "Lowering the Barrier to Programming" Keynote - Velocity Santa Clara 2014
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It's only 10 minutes long, and makes suggestions about how to help, to us.