3rd Party cookies decision - impact on company’s like Adroll

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wlbplease

New

wlbplease
Aug 4, 2021 5 Comments

Title says it all. How does the decision on 3rd party cookies impact company’s that have products for retargeting? E.g Adroll

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  • What 3rd party decision? Googles?
    Aug 4, 2021 4
    • Also Google did push the decision back 2 more years after its failed floc solution they tried to implement. Some EU probes for anti competitive behavior in ad tech also probably why they pushed it back
      Aug 4, 2021
    • New
      wlbplease

      New

      wlbplease
      OP
      Got it! This info definitely helps! I am set to start at Adroll hence my question. They have a another product offering and all the blogs they’ve been posting suggest that they have been preparing for it.

      Thank you :)
      Aug 4, 2021