Meta would have collapsed if TikTok was a US app

Feb 16 33 Comments

In U.S., TikTok has:

1. 73.7 million monthly active users (and is forecasted to reach 88.7 million by 2024)

2. Less than $1.3 billion ad revenue in 2020 (comparing with $2.2 billion for Twitter, $2.6 billion for LinkedIn and $48 billion for Facebook and Instagram)

US companies don't want to put their ads on TikTok for a variety of reasons, but its Chinese parent company is definitely the primary concern. Just imagine what would have happened if TikTok was sold to a competent US tech firm...

Mark Zuckerberg got lucky again!

https://www.nytimes.com/2021/09/28/business/media/tiktok-advertising.html

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TOP 33 Comments
  • Apple
    tech.bro

    Go to company page Apple

    tech.bro
    Meta and Google would be even bigger if China doesn’t ban them? Amazon would be big and Alibaba wouldn’t exist if China had open policies? We can keep saying such scenarios.
    Feb 16 2
    • Not as simple as you think: China is a big country and there's many culture differences. You cannot assume US companies would just prevail like they did in European countries or Japan. How Alibaba killed eBay China as a much smaller rival twenty years ago is a great example, Chinese government didn't play any role in that battle
      Feb 16
    • New
      Kiseki

      New

      Kiseki
      Not really. I use both Amazon and Taobao and I can confidently say that Taobao is the better product. They do so much more with their recommendations, ratings systems, and much more. I honestly like their less bland item pages more too. To be honest, if it was available in Canada instead of Amazon, I'd probably pick it over Amazon. The selection of goods is also much better and cheaper. They also innovate with a lot of new tech, such as recognizing an item by just scanning a picture of it and finding something similar for you that's available for sale.
      Mar 10
  • Amazon
    asssap

    Go to company page Amazon

    asssap
    Why would advertiser care if the parent is Chinese? What they care about the audience and the proper reach
    Feb 16 2
  • Lime
    python31

    Go to company page Lime

    python31
    Now imagine Tiktok’s growth if it was not banned in India. Crazyy!
    Feb 16 6
    • @Meta The real reason behind TikTok's global success is the recommendation system. Do you know the Chinese government killed two most successful Bytedance products for political reasons? That was before TikTok came out
      Feb 16
    • Meta
      Ndw8836

      Go to company page Meta

      Ndw8836
      I don’t disagree that tik tok would be a big player regardless. But China has a huge market and no matter whatever CCP does, unless you have access to that market, you’re losing a huge number of potential users
      Feb 16
  • CLEAR
    Drumtrolls

    Go to company page CLEAR

    Drumtrolls
    TT will be stagnant in a few years... The platform doesn't support social communities.. It is all based on interest. Sure it's popping now, but I still think it is a fad like snap, vine, and others.

    Can someone tell me what else you can do on TT other than watching videos? Can join groups? Is there e-commerce marketplace in TT? How about group messaging and video audio calling?

    I am genuinely asking; I am not a super TT user.
    Feb 16 3
    • Amazon
      bejeezoss

      Go to company page Amazon

      bejeezoss
      I think diversifying your product/service is great for companies. Personally as a user, I like simple apps that do one thing right. I don't like my messaging app to also have photos/videos/full-fledged marketplace/dating section/localities etc. But of course, that's just me. I would like TikTok against some app that does everything, like WeChat.
      Feb 16
    • New
      AyyMaoZedo

      New

      AyyMaoZedo
      I like doing one thing and one thing right. Idc for Facebook having messenger and video calls at all.

      But what I do care about is feature richness specific to the app's cause. Twitter, on one hand, has a too simple structure: a tweet and likes. Everything is a tweet, comments are tweets, retweets are almost tweets themselves. Images are just tweets with an image link, etc.

      Tiktok is more limited. You just have videos. Users shoehorn text content onto random videos. Just write a damn tweet at that point. But again, I guess people like it.

      Facebook has posts with comments, photo albums, groups, events, pages, etc. Tbh I think groups are an amazing feature. Too bad most groups are cringe these days, but the concept of a group is amazing.
      Feb 16
  • Apple
    tech.bro

    Go to company page Apple

    tech.bro
    If it was sold to Microsoft, probably they would have destroyed it like they did with Skype.
    Feb 16 0