Meta would have collapsed if TikTok was a US app
Feb 16
33 Comments
In U.S., TikTok has:
1. 73.7 million monthly active users (and is forecasted to reach 88.7 million by 2024)
2. Less than $1.3 billion ad revenue in 2020 (comparing with $2.2 billion for Twitter, $2.6 billion for LinkedIn and $48 billion for Facebook and Instagram)
US companies don't want to put their ads on TikTok for a variety of reasons, but its Chinese parent company is definitely the primary concern. Just imagine what would have happened if TikTok was sold to a competent US tech firm...
Mark Zuckerberg got lucky again!
https://www.nytimes.com/2021/09/28/business/media/tiktok-advertising.html
TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them
NYTimes
comments
Can someone tell me what else you can do on TT other than watching videos? Can join groups? Is there e-commerce marketplace in TT? How about group messaging and video audio calling?
I am genuinely asking; I am not a super TT user.
But what I do care about is feature richness specific to the app's cause. Twitter, on one hand, has a too simple structure: a tweet and likes. Everything is a tweet, comments are tweets, retweets are almost tweets themselves. Images are just tweets with an image link, etc.
Tiktok is more limited. You just have videos. Users shoehorn text content onto random videos. Just write a damn tweet at that point. But again, I guess people like it.
Facebook has posts with comments, photo albums, groups, events, pages, etc. Tbh I think groups are an amazing feature. Too bad most groups are cringe these days, but the concept of a group is amazing.