How to fix Edge!

Sep 15, 2018 9 Comments

I keep seeing a trend where Edge keeps coming up as one of the worst products Microsoft has made. Instead of piling on, here is what I think JoeB should do.

1. Fire all but the 10 best engineers (1 PM, 7 Devs, 2 UI/UX) on the team who understand customers, agile development, and how to build cross-platform.

2. Tell this team to build a new browser based entirely on Chromium (the default source comes with a barebones UI)

3. Change the default search to Bing, add some differentiated UI

4. Don’t make the team any bigger - otherwise you will start wasting time chasing stupid ideas

5. Profit

If that sounds too difficult, this is basically what the team did for Edge on iOS and Android.

Joe - if you are reading this, you are welcome.

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