DoubleVerify News
Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The Power of Context in India,
ForbesThe week of April 18 was eventful for streaming video providers as their business model came into question. Netflix announced an ad supported tier and CNN’s new parent company pulled the plug CNN+.
ForbesNeutronian provides scoring of data solutions, including first-party retail rewards providers, based on public transparency and in-depth data quality reviews
MarTech SeriesMark Zagorski expects 40 million subscribers to pick ad-supported version of Netflix
EIN PresswireDoubleVerify Holdings, Inc. (NYSE:DV – Get Rating) insider Andrew E. Grimmig sold 25,648 shares of DoubleVerify stock in a transaction on Monday, April 18th. The stock was sold at an average price of $23.56, for a total transaction of $604,266.88. Following the sale, the insider now owns 41,776 shar…
EIN PresswireAll the latest martech and adtech news from Calendly, Fulcrum, ActionIQ, Comscore, Instreamatic, DoubleVerify, Owler and Yotpo.
DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new business directors - Johara Abdelmoumen and Wassim Mneimneh, both of whom join with extensive experience of the region.
ExchangeWireDoubleverify Hldgs Inc (NYSE: DV) shares fell -3.16% to end trading Tuesday at $34.63 per share - a net change of $-1.13. Shares traded between $35.75 and $34.08 throughout the day. 239249 shares of Doubleverify Hldgs Inc exchanged hands. Visit Doubleverify Hldgs Inc's profile for more information.
The Covid-19 pandemic has reprioritised consumer behaviour, with as much as 75% of consumers changing brands one or more times, as per reports by McKinsey and HubSpot. With the pandemic causing unprecedented economic and societal upheaval, numbers show that at present you have an audience that is willing to unlearn and relearn, provided there is a clear voice that shines light on the present and future.
Deccan HeraldDoubleVerify has announced the appointment of James Cashmore as Senior Vice President, Global Client, and Agency Partnerships. Cashmore will head up a newly-formed team, expressly focused on addressing the holistic needs of top global brands, agencies and consultancies. He will be based in London, reporting directly to Julie Eddleman, EVP, Chief Commercial Officer at DV.
Branding in Asia MagazineIndia's Ministry of Tourism has been caught in a difficult position when one of its Incredible India ads ended up next to a CNN news article about heartbreaking scenes in New Delhi's crematorium and hospitals. According to the screenshot sent to MARKETING-INTERACTIVE by readers, the tourism ad read "Explore Incredible India".
Debevoise & Plimpton LLP advised DoubleVerify, while Simpson Thacher represented the underwriters in the offering. DoubleVerify in its initial public offering of more than 15 million shares of its common stock, at a public offering price of $27.00 per share, representing an approximately $414 million public offering.
Global Legal ChronicleThe Global Digital Ad Fraud Detection Software Market report provides a holistic view of the Digital Ad Fraud Detection Software market. A comprehensive analysis of key segments, recent trends, major drivers, growth constraints, competitive landscape, and key factors playing a substantial role in the market are detailed in the report.
Considering Increasing Demand of global market, GlobMarketReports has recently Added a research report titled, "Global Digital Ad Fraud Detection Software Market Report 2020 ". This report has been prepared by knowledgeable and experienced industry analysts and researchers.
KSU | The Sentinel NewspaperViant Technology Inc., a leading people-based advertising software company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the successful integration of DoubleVerify's Inventory Quality Management (IQM) into the Adelphic advertising software.
AiThorityDoubleverify Hldgs Inc (NYSE: DV) shares gained 2.74% to end trading Friday at $35.21 per share - a net change of $0.94. Shares traded between $35.48 and $33.32 throughout the day. 702313 shares of Doubleverify Hldgs Inc exchanged hands. Visit Doubleverify Hldgs Inc's profile for more information.
Gauging through Scope: Global Digital Ad Fraud Detection Software Market, 2020-28 The report contains a key explanation of market patterns such as growth rate, market size, and general scenario is benchmarked in terms of asset specificity and market value growth. PESTEL and SWOT market analyses were both included in the research study.
Doubleverify Hldgs Inc (NYSE: DV) shares gained 0.09% to end trading Thursday at $34.27 per share - a net change of $0.03. Shares traded between $34.50 and $31.43 throughout the day. Shares hit a new 52-week low today 534408 shares of Doubleverify Hldgs Inc exchanged hands. Visit Doubleverify Hldgs Inc's profile for more information.
Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than $1 billion - double the number of unicorn-level deals that went down in the past few years combined.
AdExchangerFraud Prevention Integration Across All Adelphic Channels, Including Connected TV IRVINE, Calif.-(BUSINESS WIRE)-Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the successful integration of DoubleVerify's Inventory Quality Management (IQM) into the Adelphic® advertising software.
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