ICC World Cup expected to boost the Indian economy by 2.6 billion dollars!
Majority of it will come from broadcasting rights ($1.45 billion), screening & food delivery ($605 million), and ticket sales ($266 million). In the F&B sector, QSRs, food aggregators like Zomato & Swiggy, and beverage companies like Coca-Cola & United Breweries also stand to reap the benefits. Ev