What started out as a sketch on SNL back in 2013, turned out to be a key marketing tool for Canadian singer Michael Bublé. The parody on the pronunciation of his last name, [pronounced boo-BLAY], would eventually land him an ongoing partnership with soda giant Pepsico ( PEP).
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by Seb Joseph It is one of the ad industry's most uncomfortable truths that although Black people are enjoying greater representation, it remains white people who predominantly profit from their culture. As awareness of racial inequality grows worldwide, some advertisers are grappling with how to develop a more sensitive understanding of race.
PURCHASE, NY. - PepsiCo, Inc. is bringing its popular bubly brand to SodaStream machines. The company announced the launch of bubly drops for use in its line of sparkling water makers, marking the first co-branding partnership between PepsiCo and SodaStream in North America.
Hendrick Motorsports and driver Chase Elliott have landed a new beverage category sponsor in Adrenaline Shoc, a Keurig Dr Pepper-aligned healthy energy drink brand that is replacing outgoing partner PepsiCo/Mtn Dew. PepsiCo is a longtime partner of HMS and Elliott had been one of its major endorser...
PepsiCo announced today the 10 finalists from around the world that join its fifth annual Greenhouse Accelerator, a mentor-guided program supporting the acceleration of the latest innovators that seek to transform the ways consumers eat, drink and live their lives. This year's Greenhouse Accelerator program looks outside the box in areas like emerging science and technology that can ...
If you are looking for a stock that has a solid history of beating earnings estimates and is in a good position to maintain the trend in its next quarterly report, you should consider PepsiCo (PEP). This company, which is in the Zacks Beverages - Soft drinks industry, shows poten
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This week's selection of new products includes the UK launch of an organic variant of Cheerios breakfast cereal from Nestlé and General Mills, and Kinder biscuits from Ferrero. related to Ferrero, General Mills, Mars, Nestlé, PepsiCo, Cereal, Confectionery, Dairy-free, Organic, Snacks, Vegetarian & vegan, NPD & innovation,
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According to the report published by Apex Market Research, the "Global Fruit and Vegetable Mixed Juices Market - Share, Forecast Data, In-Depth Analysis, And Detailed Overview, and Forecast, 2013 - 2026 " generated $xx.xx billion in 2016, and is estimated to reach $xx.xx billion by 2023, registering a CAGR of xx.xx% from 2017 to 2023.
"We're excited to evolve our Greenhouse Accelerator program to new areas including cutting-edge science and technology," said Daniel Grubbs, Managing Director, PepsiCo Ventures Group. "We have a lot to learn from this group and look forward to collaborating closely with these 10 innovators who are changing the game through personalization, emerging technologies, and unique services and ingredients."