Traditional mobile advertising has become more expensive and less effective since Apple’s privacy changes
The combined supermarket chains’ ad networks for marketers could benefit from increased reach and consumer data.
HBS faculty comprises more than 300 scholars and practitioners who bring leading-edge research, extensive experience, and deep insights into the classroom, to organizations, and to leaders across the globe. We asked new faculty at HBS about their background, their new roles, and their interests.
Code3, a leading performance-driven digital marketing agency in media, creative, and commerce, is pleased to announce Craig Atkinson as its new CEO.
Lee’s latest campaign introduces a new ensemble of talent and music from Sam Tinnesz.
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
GREENSBORO, N.C.--(BUSINESS WIRE)--Oct 13, 2022--
An early version of metaverse advertising, brands still need to know how the opportunity will translate into dollars and cents.
Shopping from small business is important across the board, but even more important is shopping from minority-owned businesses, including those run by women.
Relevate Health Names New CEO – PharmaLive PharmaLive
From GDPR, CPPA and ADPPA, here’s all the information marketers should know.
It all goes back to a Rack Room contest launched in 2004.
iHeartLand is a state-of-the-art entertainment space that creates a venue for music and gaming, built using Fortnite’s Creative toolset. Featuring music and podcast performances, it gives fans a chance to play and interact with shows and artists.
/PRNewswire/ -- Tinuiti, one of the largest independent performance marketing firms across Streaming TV and digital advertising, today announced it has...
Regional campaigns using local influencers often drive higher engagement rates.
Tinuiti has revealed a new report, the Triolpoly series: Facebook Ads Benchmark Report with insights on TikTok, Pinterest, and Snapchat as well. They covered everything you need to know about Facebook and Instagram growth, the iOs 14.5 fallout, the other platforms, and the devices and placements.
Andrea Cruz is an author at Search Engine Land.
Demand is cooling for some products and services, and a strong dollar is a clear headwind. But not all of the news has been bad.
Amazon, YouTube, Instagram, and TikTok have faced mixed reactions to social shopping efforts. Here’s what industry insiders think.
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.