Though it’s not normally shared publicly, the team at Wavemaker produces an annual research study dubbed “Provocative Perspectives,” which helps its clientele of CMOs understand shifts in consumer behavior as they prepare their marketing strategy.
This was the first time the brand called for a pitch that was digital-led, focusing on the CRM programme by driving app installs and usage.
In her new role as the leader of one of the most celebrated ad agencies, Bulchandani has her work cut out, with issues of diversity in the workplace and client and talent retention to sort
The Philippines used to be the target of jokes about valuation discounts, but now the market is having the last laugh as investors fight for a piece of its potential.
US security firm’s UK HQ is on Manchester’s Quay Street.
The campaign has been conceptualised by Dhara along with DDB Mudra North and Wavemaker
While Mondelez win puts Publicis Media and Wavemaker at top of media table
Here is the latest monthly ranking of account wins by creative and media agencies across the Asia Pacific as compiled by R3. Zenith takes the top spot for media agencies followed by Wavemaker and Starcom, while Ogilvy ranks highest for creative agencies, followed by DDB and Wunderman Thompson.
Soon-to-be-married Essence and Mediacom have opted out of defending Lindt due to a client conflict, as the chocolatier takes its media account to pitch, Mumbrella can reveal.While Lindt told Mumbrella it would not comment on speculation, CEO of the combined agency, Pat Crowley confirmed the two were…
This week, 5G enterprise cloud WAN equipment provider Inseego and mobile firewall maker CyberReef announced a partnership the two companies say will help
Nick Goff and Becky Marsh will report to the agency’s global chief growth officer, Stephanie Brimacombe.. From Campaign US
The List’s mentorship program for diverse marketing, advertising and media professionals with 5-10 years of experience is accepting applications through Oct. 28.
Little Black Book, VCCP campaign features Nationwide’s new Cost of Living Support hotline to support its members who are struggling with financial worries
He has been with Motivator for over 3 years
Maker’s Mark is partnering with beverage retailers in Louisville and Lexington to recycle glass bottles for community gardens.
the most important attribute of the champs who will emerge here after two more days of racing might not be ergs scores or even the technical proficiency of their stroke, but rather their ability to roll with the challenges of the unpredictable...to ride the waves, as it were
Little Black Book, The film was directed by BAFTA-nominated Jesse Lewis-Reece at You Are Here
Little Black Book, Wavemaker collaborates with the City of London Corporation and Coney on an immersive experience
Inseego and CyberReef partner to deliver secure mobile networking solutions that are CIPA, HIPAA, and PCI compliant.
Little Black Book, Nick Goff joins as group head of business development, VCCP London and Becky Marsh as head of new business, VCCP Media